The area with the self-explanatory name, Business Bay is the business and commercial center of Dubai. Its concept was created as an equivalent of Manhattan in New York and Ginza in Tokyo. Development of the area began in 2003 and by 2017, the world-famous publishing house; Lonely Planet, who publishes global travel guides, included Business Bay in the top-five most interesting places to visit.

Business Bay hosts ​​a number of mixed-use, high-rise developments from office buildings, banks and retail areas, residential real estate, luxury hotels, restaurants and entertainment venues. The total area of ​​Business Bay is 79,975,854 sq. ft. After the full completion of construction works, there will be 240 skyscrapers that will house residential and commercial units. The main waterway of the Emirate, the artificial Dubai Water Canal, runs along the central part of the entire area. There are dozens of restaurants, as well as cultural and entertainment facilities along the waterfront, including the famous aqua theatre, La Perle.

This is a multicultural area with a vibrant cosmopolitan atmosphere that attracts young professionals from all over Dubai. Residences are often bought and rented by foreigners who work in the Business Bay area itself or in the nearby areas of Downtown Dubai and Dubai International Financial Center (DIFC).

Select Group is now one of the largest private developers in Dubai, both in terms of number of projects and financial performance. The company has an impressive investment portfolio including properties in the UAE, UK, Germany and Croatia, several hotels and extensive commercial space.

To date, Select Group has completed 13 projects with over 7,000 properties and has launched a similar number, with two complexes under construction in London. The high quality of the company's developments has been recognized in the UK, where Select Group has been awarded the prestigious East Midland Developer of the Year and RIBA East Midlands Award. The renowned Forbes magazine has awarded the company several times as the best developer in the Middle East, just to name a few of the recognized achievements in Select Group's portfolio.

The company made its debut as the master developer of the Peninsula waterfront residential community in Business Bay, successfully completing all the necessary infrastructure works and commencing construction of the buildings.

Jumeirah Living Business Bay is a 35-storey building that is the sixth phase of the Peninsula from developer Select Group, The development was implemented in collaboration with the iconic hospitality company Jumeirah Group. Select Group is the main developer of the Peninsula and is known for properties such as No. 9 in Dubai Marina and Six Senses Residences the Palm in Palm Jumeirah.

Designed to be admired as a prominent highlight of the Downtown Dubai skyline, the 35-story tower features a selection of 82 spacious residences, exquisitely designed and fitted with elevated detail, coupled with curated branded amenities and services.

With every detail curated to perfection, combined with the finest of finishes, the tower’s design ensures that its owners are gifted with an elevated branded living experience, surrounded by privileged views of the Dubai Canal and/or the Burj Khalifa.

Jumeirah Living Business Bay offers a selection of two, three, and four-bedroom residences, five-bedroom simplex and duplex penthouses, and one full-floor master penthouse, located on the top floor, with each fitted to a sublime grade and quality, elevating the standards of branded residences.

Designed for the discerning, the exquisitely crafted four and five-bedroom simplex and duplex penthouses are destined to elevate living in the sky to an entirely new plethora, with superior detailed finishes, ultra-premium appointments and a design that maximises the breathtaking views of the Dubai Canal and Downtown Dubai skyline.

Life at Jumeirah Living Business Bay is like no other; residents live, work and play in the lap of luxury in the heart of Downtown Dubai. Operated by a world-class hospitality brand renowned for its elevated service and “Stay Different” promise, residents are gifted with a selection of exquisite wellness and entertainment experiences at their fingertips.

From a selection of luxurious swimming pools including a massage circuit pool and lap pool, a yoga deck, a decadent jacuzzi, sauna and steam rooms, to the spacious fully-equipped gymnasium with personal training room and cinema, these carefully curated leisure amenities provide residents with an oasis on their doorstep to relax and unwind.