The area with the self-explanatory name, Business Bay is the business and commercial center of Dubai. Its concept was created as an equivalent of Manhattan in New York and Ginza in Tokyo. Development of the area began in 2003 and by 2017, the world-famous publishing house; Lonely Planet, who publishes global travel guides, included Business Bay in the top-five most interesting places to visit.

Business Bay hosts ​​a number of mixed-use, high-rise developments from office buildings, banks and retail areas, residential real estate, luxury hotels, restaurants and entertainment venues. The total area of ​​Business Bay is 79,975,854 sq. ft. After the full completion of construction works, there will be 240 skyscrapers that will house residential and commercial units. The main waterway of the Emirate, the artificial Dubai Water Canal, runs along the central part of the entire area. There are dozens of restaurants, as well as cultural and entertainment facilities along the waterfront, including the famous aqua theatre, La Perle.

This is a multicultural area with a vibrant cosmopolitan atmosphere that attracts young professionals from all over Dubai. Residences are often bought and rented by foreigners who work in the Business Bay area itself or in the nearby areas of Downtown Dubai and Dubai International Financial Center (DIFC).

Select Group is now one of the largest private developers in Dubai, both in terms of number of projects and financial performance. The company has an impressive investment portfolio including properties in the UAE, UK, Germany and Croatia, several hotels and extensive commercial space.

To date, Select Group has completed 13 projects with over 7,000 properties and has launched a similar number, with two complexes under construction in London. The high quality of the company's developments has been recognized in the UK, where Select Group has been awarded the prestigious East Midland Developer of the Year and RIBA East Midlands Award. The renowned Forbes magazine has awarded the company several times as the best developer in the Middle East, just to name a few of the recognized achievements in Select Group's portfolio.

The company made its debut as the master developer of the Peninsula waterfront residential community in Business Bay, successfully completing all the necessary infrastructure works and commencing construction of the buildings.

Where the ultimate in style meets impeccable design, Peninsula Four, The Plaza provides a combination of sophistication and elegance with a contemporary urban twist.

Featuring two 52-storey towers and a collection of 16 premium waterfront duplex lofts, Peninsula Four, The Plaza comprises an array of exquisitely finished studio, one, two, three and four-bedroom units.

Each unit is tastefully designed to make optimum use of space and create flowing, open living spaces, enhanced by striking floor- to-ceiling windows that frame the spectacular views of Downtown Dubai landmarks such as the Burj Khalifa, the iconic Dubai skyline, as well as the glistening waters of the Dubai Canal.

With every The masterfully designed towers at Peninsula Four, The Plaza, are curated to deliver an elevated living experience in vibrant surroundings
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With its unquestionable architectural merit, the towers comprise a selection of studio, one, two, three and four-bedroom units synonymous with luxury urban living.

Rich and unencumbered, the waterfront lofts at Peninsula Four, The Plaza welcome residents home to a relaxing refuge away from the bustle of city life.